Set the stage for long-term success

We’ll work through my signature collaborative process to tap into the definitive core of your brand, find your brand’s competitive edge, and communicate its unique value. At the centre of this process is long-term, big picture thinking that provides you and your team with clarity, confidence, and excitement over the possibilities and power of your brand.

Positioning your brand competitively and developing a sustainable brand strategy makes all of your ongoing marketing decisions easier and more effective – saving you time, money, and energy to focus on bringing your brand to life in the most impactful way possible.

What you’ll get: Depending on your needs, resources, and timelines, this process might include brand positioning statements (e.g., your core brand essence, brand values, mission and vision statements); brand voice, tone, and persona descriptors and guardrails; messaging architecture and copywriting (e.g., brand narrative, boilerplate, storytelling pillars), and more.

Compete where it counts

Your marketing strategy is an assessment of the current state of your brand and marketing activities, your business goals, metrics for measuring your progress, and how marketing can help you reach those goals. Based on your needs, it can include an evaluation of challenges and opportunities that should be considered, your market position relative to your competitors, analysis of your key audiences, recommended marketing channels and activities, and an action plan based on your resources and timelines.

What you’ll get: A comprehensive roadmap to reaching your business goals based on data and marketplace insights, input from your team and key stakeholders, and a realistic consideration of your resources.

Engage audiences and grow revenue

With the multitude of digital and real-world platforms on which your brand can live, knowing where, how, when, and with whom you should share your brand’s story can be an overwhelming and ever-evolving task.

What you’ll get: Goal-based plans to determine the most impactful channels, the best content, messaging, and tools for reaching and engaging your audiences, and how to measure your progress to make better business decisions.

These strategies can be coupled with customized skills development and workflow optimization solutions to grow your in-house capabilities and maximize the impact of your digital marketing efforts while managing your resources.

Build in-house marketing competency

I firmly believe that if you have the courage and dedication to launch a business, you deserve to have the skills to make it successful.

Group workshops and customized one-on-one training programs are designed to strengthen your in-house capabilities and ultimately maximize the impact of your marketing resources. Based on your needs, programs can include marketing fundamentals, content and social media marketing, analytics and optimization, e-Commerce basics, Search Engine Optimization (SEO), workflow management, audience segmentation, email marketing, and more.

Optimize marketing resources and processes

One of the biggest marketing challenges faced by small- and medium-sized businesses is managing resources and working with limited budgets. To ensure your marketing resources are managed efficiently and effectively, I will work with your team to establish customized systems to optimize your in-house marketing workflows and resources, including recommended technology stacks, analytics and reporting systems, file management, content planning and approval processes, and more.

Influence audience behaviour with words

From memorable tag lines and impactful advertising copy to long-form think pieces and persuasive presentations, copywriting is an essential part of sharing your brand’s unique story in its unique voice, and ultimately compelling action from your audiences.

Based on your needs, copywriting solutions can include website content, long-form articles, media releases, grant writing, campaign and advertising copy, script writing, presentation decks, and more.